Within minutes of the first,
pre-release, 7000 series results appearing on userbenchmark, AMD’s advanced marketing machinery declared a 20% victory over the 12900K whilst simultaneously slandering userbenchmark via hundreds of “news” outlets and thousands of supposedly disinterested twitter, reddit, forum and youtube accounts. Buying new AMD products is like buying used cars: it takes time, experience and a taste for sales hype. It’s difficult for consumers to make rational choices because AMD completely dominates “news” and social media channels. Ten years ago, when AMD was the underdog, this type of marketing was understandable. Today, with a capitalization of $150 Billion USD, it’s disrespectful to AMD's own users.
Even with Intel's marketing department permanently asleep at the wheel, If these practices continue, Ryzen will quickly end up in the same state as Radeon. Following a series of
overhyped releases, consumers have little interest in the Radeon brand. The combined market share for all AMD’s (discrete) Radeon RX 5000 and 6000 GPUs (Jun ’22 Steam stats) is just 2%. Meanwhile, Nvidia’s RTX 2060 alone accounts for 5%. Although the new 7000 series Zen 4 CPUs are around
15% faster than their predecessors, they have hefty cooling requirements (TDP +60% vs 5000 series), 30 second BIOS post times, expensive DDR5 RAM requirements and only work with expensive motherboards.
Intel’s 13th gen. (Raptor Lake) is scheduled to launch over the next few weeks. Smart shoppers will do well to wait until then, before considering a purchase. Despite AMD’s Neanderthal marketing techniques, it’s hard not to admire the speed of their technical progress. AMD-Raptor-4 and Intel-Zen-13 would be better fitting product names.
[Sep '22 CPUPro]