A The percentage of recent positive votes received. 60% is good, 85% is exceptional.
Scores over 85% require users from at least 100 different countries to have recently voted up a product. There are only a small handful of products on the site scoring over 85%. Every user is allowed one vote per product. Unregistered users share one login per country, this reduces the impact of brand reps repeatedly voting on their own products. Given enough time and votes, the rating for a product reflects the global user consensus.

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