A The percentage of recent positive votes received. 60% is good, 70% is exceptional.
Scores over 80% require users from at least 50 different countries to have recently voted up a product. There are only a small handful of products on the site scoring over 80%. Every user is allowed one vote per product. Unregistered users share one login per country, this prevents company reps from repeatedly voting on their own products. Given enough time, the rating for a product reflects the global user consensus.

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